Good Practice: Ethical Marketing

What Is It?

Physiotherapy Alberta put together a resource for ethical advertisement of physiotherapy services in Alberta. Included in it is a link to the Advertising and Promotional Activities Standards of Practice and a discussion of the common advertising issues found within the field of physiotherapy. These common issues include the promotion of unnecessary servicespricing issuesfree services and giving away prizes.

Our Thoughts:

It can be a sticky topic, but its important to be aware of the Standards of Practice as it relates to the advertisement of our profession in Alberta. And while these standards may differ from province to province, it’s important to understand the issues and how to protect our profession.



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